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Category: Business -> Business -> Inventory #19118
Globality: Competing with Everyone from Everywhere for Everything
Sirkin, Harold L.,Hemerling,Jame W. And Bhattacharya, Arindam K.
Book Image
Publisher: Headline
Place: London
Year: 2008
Edition: First Edition
ISBN: 9780755318360
Binding: Cloth
Size: 8vo - over 7" - 9" tall
Book Condition: New
Jacket Condition: New
Globality is very different from globalization, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. Globality radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive. Globality is a stunning clarion call that provides a whole new view of how business will be conducted for years to come.
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Price £ 8.50
($ 11.08 approx.)
(€ 9.39 approx.)
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