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Category: Antiques and Collecting -> Ephemera -> Inventory #21581
The Thompson Red Book on Advertising : A Register of Representative Organs and How to Use Them
Walter Thompson, J.
Book Image
Publisher: J. Walter Thompson Co.
Place: New York, Chicago & Boston
Year: 0
Edition: Reprint
Binding: Paperback
Size: 8vo - over 7" - 9" tall
Book Condition: Fine
Jacket Condition: No d/j as Published
Reprint of the introductory pages of the 1899 JWT Red Book. J. Walter Thompson entered the advertising agency business in 1868 and bought the agency he worked for and named it after himself in 1878. The Thompson Red Book was one of his innovations, the purpose of which was primarily to give the advertiser a great deal of detailed information about the advertising costs of the publications then available. 32pp.
Comments:
Price £ 5.00
($ 6.52 approx.)
(€ 5.53 approx.)
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