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Category: Business -> Business -> Inventory #28926
New Public Sector Marketing
Chapman, David; Cowdell, Theo
Book Image
Publisher: Pearson Education Limited
Place: Essex
Year: 1998
ISBN: 0273623478
Binding: Paperback
Size: 8vo - over 7" - 9" tall
Book Condition: Very Good
Jacket Condition: No d/j as Published
In this text, the authors have examined the whole issue of the relationships between the public sector institutions and their various markets. They discuss how the public sector needs to fully understand the needs and motives of all its users before it can resource the many goods and services it provides and ensure ultimate user satisfaction. They describe how the application of market forces in the public sector is not solely about cost accounting but is significantly about the behaviour of individuals and groups in an informed society. The text recognises the complexity of the public sector and its markets. It uses a range of examples to demonstrate the applicability of appropriate marketing frameworks within the public sector context. 390pp. N.B. Corners slightly creased.
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Price £ 9.50
($ 12.54 approx.)
(€ 11.02 approx.)
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